Music Video - Initial Draft

Music Video First Initial Draft

The YouTube link below features my initial draft of my music video I have created, to the song Dark Queen by Lil Uzi Vert. This demonstrates my a portion of music video, in which I have incorporated some of the visual effects, cuttings and themes - these of which are to be developed on for my final piece. As this is my initial draft, the video is by no means complete and requires a large amount of additional work on to be finished to high standard.

Storyboard - Music Video

Storyboard - Music Video Preparation

To assist with the planning phase of filming my music video, I created a hand drawn story board to show some of the types of camera angles, editing techniques, locations and positioning of things that I would be including in various shots. I found that putting my ideas down into an initial visual perspective helps me to visualize what I intend to film/cut, where, when and why.
I have labelled my drawings to demonstrate the camera shots/angles and related information that will be used in some scenes from my music video, please view this below.

Please use this link to view my storyboard with analysis: http://prezi.com/em9ohi46pw0w/?utm_campaign=share&utm_medium=copy&rc=ex0share

JONES

Excellent research into digipaks Elliot. You have incorporated great detail into your research and have understood the meaning being created through the colours, text and artist details displayed. I particularly like the way you have explored the conventions of the genre of music you are looking at, comparing and contrasting artists like Drake with Gambino. This will really benefit you when you design your own digipak! Keep up the good work.

Analysis of Digipak Adverts

Analysis of 'Digipak' Adverts

To further my research into the concept and incorporation of digipak's in the music industry, in the presentation below, I have analysed digipak adverts that have been used by artists to help promote their music and physical copies of their work.

Please use this link to access my analysis of Digipak's presentation: https://my.visme.co/projects/ep88qeny-analysis-of-digipak-adverts

Analysis of Digipaks

Analysis of 'Digipaks'

To further my understanding and research into the marketing that often complements a music video, I took it upon myself to analyse digipaks created for artist's new albums within the genre of rap and hip-hop so I could gain a direct understanding of the common themes and elements that are often included in the designs.

Please use this link to access my analysis of Digipak's presentation: https://my.visme.co/projects/ep88r97y-analysis-of-digipaks

JONES

Excellent work Elliot. I think that your questionnaire analysis is particularly well presented. Keep up the good work. I can see you are also working on researching Digipaks and I look forward to seeing this research on the blog.

Next step and priority for the next few weeks - Filming. Make sure you have everything you need for filming i.e. Storyboard, Camera Shots, Equipment and props and get a schedule of filming together.

Describing my target audience

Describing my target audience

In order to visually set out and categorize the key aspects that make up audience, I have created a Prezi info graphic poster that guides myself and any readers through these aspects. 

The link to this can be found here:

 http://prezi.com/xsx46cppbioa/utm_campaign=share&utm_medium=copy&rc=ex0share

Questionnaire Results Analysis

Questionnaire Results Analysis

In order to construct the typical audience/market for hip-hop/rap music videos, I have created and distributed a questionnaire using Survey Monkey. The questionnaire can be viewed using this link: https://www.surveymonkey.co.uk/r/VDHDDGL

Below is a link to the presentation I created that showed pie charts of the results of each questionnaire. This has helped aid my analysis, evaluation and understanding of my audience, as well as the typical concepts that music videos from these genres consist of.
http://prezi.com/jlsakawbn2hl/?utm_campaign=share&utm_medium=copy&rc=ex0share

Research - Music Video Industry

Research of the music video industry

In order to gain an educated and knowledgeable understanding of how music videos are planned, created and their use in industry, I decided to carry out my own research into this area of media. Every aspect of the music video is recognized to play just as an important part as another, therefore in the presentation I have inserted below, I will guide you through my findings, particularly into areas of the music video industry such as the production process, their impacts on the label/artist and the budgets that some labels typically spend on one music video.

Please use this link to view my research of the music video industry on Padlet:
 https://padlet.com/elliot_duncan1/fds0a8s616b6

Laura Mulvey's Theory - Expanding on her points

Laura Mulvey's Theory - Expanding on her points

Using the link below you will be able to read my expansion and development on top of Laura Mulvey's key points made within her Male Gaze theory. I provide related examples and ideas that surround this points to reinforce how her theory ties in with both modern and old music videos.

Please use this link to view my presentation: http://prezi.com/mujvbzbv1bvw/?utm_campaign=share&utm_medium=copy&rc=ex0share

JONES

A great amount of research and analysis in this blog. Well done! Think about moving on now to apply all the theory and analysis to your own work. Have you got a storyboard for your music video that you can upload and explain the process for? Think about how all your analysis - lyrics, videos and theories - will be used in your own production.

Lyrics Analysis of song selected for my music video

Analysis of lyrics for my music video, chosen song: Dark Queen - Lil Uzi Vert

Using the link insert below, you will be able to view my analysis of the lyrics for the song 'Dark Queen' by Lil Uzi Vert. As this is the song I will be using my music video I wanted to get a better understanding of the references and meaning behind the song, so that it could provide ideas of where and what kind of things I would be filming. 

Similarly, below this link is some of my ideas of the setting, props, people, theme and general feel of what I will be including in my music in the video to this song in relation to the lyrics, please review these brainstormed ideas below:

• Setting - Urban areas - car park, side streets, towns, deserted locations, garage of a house,
• Props - "street" clothing such as hoodies, skinny jeans, bandannas sunglasses, trainers or boots, displaying watches/jewellery, cars shown in the background to represent fame/wealth/success
• Theme- during post production I may implement a black and white filter over some clips to add the "dark queen" theme into the visuals, using glitch and distortion effects as clip transitions, flickering lights and opacity (this can be done in real time or during post production.
• People - the lyrics of this music video show references to this being a self-reflection / memoir of the artists childhood, upbringing and current situation, the inclusion of other people may not be necessary as it does not fit with the meaning self-reflection in the lyrics.
• Example: when the lyrics follow the line "Like my dad, I'm a grinder" - a visual to reflect this could be a close up of an expensive watch, item of clothing, jewellery or physical money notes.
• Example 2: "You got the best advice, but I won't call (no way)" - a visual to go with this lyric could be a medium close up of the performer (artist) shaking their hand and hands to imply they do not need support, hence reinforce the meaning of the lyric.

Use this link to view my analysis: Dark Queen - Lyrics Analysis

Copyright Notice

Dear Copyright Holder,

I am an A-Level students and we are writing to request your permission to use one of the latest tracks by Lil Uzi Vert. The track we wish to use is 'Dark Queen'.

With your permission, this task would be used in our current A-level Media Studies project, which involves creating a music video to a popular music track, as well as producing an album and a magazine advert for the artist.

If we received your permission, this track would ONLY be used in an educational context and be viewed by our media class, our teacher and the OCR exam board moderator. It would not be released to a large audience.

The artists and your company would of course be fully recognized throughout pre-production and the final video itself. A copyright notice with wording supplied by you can be included in the records of the final project. If this is required, please send full details.

We look forward to hearing from you,

Regards

Elliot Duncan

Research - Band/Artist's own website

Artist's Own Website - Research

The song I have chosen to use in my own music video will be a song called Dark Queen by 'Lil Uzi Vert'. To help with my development of the digipacks, adverts and related promotional products I will develop in addition to my video I have carried out research by analyzing the artist's own website.


Use this link to view my presentation analysing the website:https://www.canva.com/design/DACgc7d4CJw/share?role=EDITOR&token=KVE-HXxO7Kgvfex94E1qBQ&utm_content=DACgc7d4CJw&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton

Use this link to view the artist's website: Lil Uzi Vert Home Page

Filming Schedule Information

Filming Schedule Information

Please use this link below to view the film day plan I have for the dates, times, resources and people needed for each shoot needed for my music video.

Use this link: Film Day Planning

Andrew Goodwin's Theory - Expanding on his points

Andrew Goodwin's Theory - Expanding on his points

Andrew Goodwin's theory describes his ideas on how he perceives the common conventions that music videos consist of. In my presentation using the link below, I expand on these points in my own words, linking his theory to real life examples I have found through following in the footsteps of his research.

Link to Goodwin's research presentation: 

https://my.visme.co/projects/kkzxwk7k-andrew-goodwin-s-theory-expanded-elliot-duncan

Music Video Conventions

Music Video Conventions

Like any part of the media industry such as film, magazines, music videos, radio etc there is a infrastructure, a set of conventional rules that must usually be followed in order to set the basic appearance that is expected within that industry. 

Following the common conventions of a music video are greatly important to a successful, however it could be argued that there is more lee way to me creative and oppose the rules, both of which have been proved to be in effective in some cases. 

I also include the conventions that are relevant to genre to establish some basic ground rules of the type of elements I could potentially include.
Please use the link below to view my Prezzi on the conventions of a music video.

Link: Music Video Conventions

Age Ratings and Classification

Age Ratings and Classification

Ranging across all aspects of the media industry is the need for age ratings and classifications of content. In this presentation I explain the laws, concepts and regulations put in place for UK produced music videos in order to appropriately censor and classify the age ratings of these pieces of media. Please use this link below to view this.

Link:http://prezi.com/usn9vfmndrw7/?utm_campaign=share&utm_medium=copy&rc=ex0share

Equipment Listing

The Equipment List

To carry out the production of my original music video, I was in need of specific equipment in order to improve the overall quality that of the footage, so that it appears at a profressional standard. Using the link below will direct you to my equipment list in which I list and explain the need and use of each item.

Link: https://padlet.com/elliot_duncan1/329bfvek3s9e

Three 3 Types Of Music Video

The 3 Key types of music video

The main three types of music video that can be created are as the following, performance based. narrative based and concept based. By using this link below, I will explain in more detail and in my own words what each style is and they are used in music videos.

https://padlet.com/elliot_duncan1/zkw73mbe3jz0

Music Video Textual Analysis - 2

Textual Analysis of music videos - part 2
For the second textual analysis of music videos, I choose to research G-Eazy track called 'Calm Down'. In order to help broaden my understanding of the conventions and themes used in rap/hip-hop/RnB music videos I decided to choose this song. This is because it is a slow paced rap song, therefore it also have aspects that contemporary RnB uses.


Please use the link below to find my detailed analysis of this music video:

https://padlet.com/elliot_duncan1/5g77w1sdexme

Music Video Textual Analysis - 1

Textual Analysis of music videos - part 1
The link below takes you to the first textual analysis evaluation I have wrote about. The song I choose to analyse was one of Post Malone's most recognized song, congratulations. I decided to analyse this song because this is the type of genre of music I want to carry out my research into and also for when I create my music video, I will have relevant and up-to-date research to use to aid the music videos development.

I used Padlet to create and implement my textual analysis of music videos for this essay:https://padlet.com/elliot_duncan1/lbxso7pzxy7u